Coty - Balenciaga Fragrances
Bringing new life to a prestigious brand’s online persona.
PROJECT SUMMARY
Balenciaga Fragrances is one of Coty Beauty’s elite “prestige” brands – a luxury scent that closely parallels the licensor brand’s high-end product line. VisionMix helped Coty’s Paris-based, Balenciaga brand team build a new Drupal site – working closely with their London-based agency and French ECRM partner. Following the launch, the site was transitioned to a local team to perform updates and maintenance.
When the brand team moved to New York City, they once again called on VisionMix to help support the site, and – ultimately – to redesign it. The goal of the update was two-fold: bring the site’s visual design more closely in line with the updated look and feel of the parent brand, and migrate the site into an updated Drupal framework. The updated visual design was developed to be responsive, presenting a seamless user experience across devices.
As part of the update process, the site’s opt-in and Hidden Garden user databases were to be transitioned from the French team to Coty’s U.S. partner. VisionMix worked seamlessly with all parties to ensure a smooth and efficient transition.
WHAT WE DID
We developed an entirely new visual design for the site, leveraging new brand elements and advertising materials to ensure a seamless integration with other campaign efforts
We built the site using a responsive design HTML and jQuery development approach, providing a seamless user experience from desktop to tablet to mobile
We worked with the brand team to bring campaign content elements to life in an engaging, interactive format
We worked in tandem with Coty’s supporting 3rd party partners and their platforms, transitioning all site related content and data to the new Drupal platform
We developed supporting graphic email templates designed to drive traffic to the site