INBOUND MARKETING
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The inbound marketing methodology is designed to help you attract high-quality prospects to your company – generating new leads and converting those leads into customers.
Inbound and BEYOND
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As certified HubSpot partners, we can help you effectively design, execute and manage your inbound marketing strategy. However, sometimes inbound is just part of the solution. We also offer expertise in paid social media advertising, Google AdWords, and Google Display network - all driven by a results-oriented strategy and measured with comprehensive metrics and analytics. We find this mix of targeted paid advertising coupled with lead nurturing is a powerful tool to help drive increased sales growth.
Inbound marketing support packages
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Let us help you grow your business with an inbound marketing process that attracts, converts and provides measurable results. While each engagement is unique to your specific needs, our HubSpot support packages are designed to offer a basic framework to help you plan and strategize.
Package prices below do not include the HubSpot software subscription price. For more information on HubSpot pricing, please see their pricing page ...
Initial Start Up Fee: $5,000
First, we will work with your team to get you established on the HubSpot platform - from initial training and on-boarding to inbound strategy development. Price includes the following core services:
Development of 2 buyer personas
Keyword analysis and strategy
Content creation for up to 3 premium content offers / eBooks
Call-to-action and landing page development for up to 3 premium content offers (writing, design and distribution on a landing page via a form fill)
List segmentation (based on client current contact database 1,000 contacts or less)
Development of marketing email template
Competitive analysis setup
ENTRY: $3,500 per month
Designed for the small business and those just testing the inbound waters. Price includes the following ongoing monthly activities and services:
Setup and integration of 3 social media channels (typically Facebook, Twitter, and Google+ / LinkedIn). Also includes auto-posting of all blog articles and instruction with client on social media monitoring and engagement tactics.
Development of blog articles based upon a 12-month editorial calendar. Blog at 2x per week.
Campaign and content mapping for 1 buyer's cycle (awareness, evaluation, purchase)
Installation of SMART CTA package and inclusion in all blog articles
Managing and monitoring of site page SEO and keyword performance (up to 12 pages)
1 marketing email monthly
Management and monitoring of email effectiveness (marketing and nurturing)
Monthly review and reporting of progress
Quarterly review for additional campaigns and conversion paths
STANDARD: $5,000 per month
Designed for the medium-sized business and those ready to devote more resources to the inbound methodology. Price includes everything in the Entry package plus the following ongoing monthly activities and services:
Blog at 3x per week
Setup and integration of 4 social media accounts
2 additional eBook offers
2 additional CTAs, landing pages
Campaign and content mapping for 1 additional buyer's cycle (2 total)
On-site SEO and page optimization up to 20 pages
List segmentation up to 2,000 contacts
Development of 1 additional monthly email marketing campaign (2 total)
PROFESSIONAL: $7,500 per month
Designed for large businesses and those fully committed to inbound marketing. Price includes everything in the Standard package plus the following ongoing monthly activities and services:
Blog at 4x per week
Setup and integration of 5 social media accounts
2 additional eBook offers
2 additional CTAs, landing pages
Campaign and content mapping for 1 additional buyer's cycle (3 total)
On-site SEO and page optimization up to 30 pages
List segmentation up to 3,000 contacts
Development of 1 additional monthly email marketing campaign (3 total)
Creation of 1 monthly video VLOG
We'd love to hear from you
