Foresters Financial - Website Teaser Video
Helping an international financial institution promote a new web platform.
PROJECT SUMMARY
Foresters Financial is an international financial services provider dedicated helping everyday families achieve their long-term financial goals. A key part of the organization’s ongoing communications strategy is empowering their team of Sales Advisors – providing them the tools they need to build and sustain long-lasting relationships.
One such tool was to be a new and highly customizable, advisor-specific web platform designed to provide a personalized web experience that can be shared with existing and prospective customers.
In an effort to promote this new platform prior to launch, VisionMix was tasked with developing an informative and eye-catching teaser video that could be used in various ways. The goal of the video communication was to quickly highlight the key features and benefits of the new Advisor Website platform.
WHAT WE DID
Worked with the product development and marketing teams to identify and capture the key screens under development as well as the supporting text content needed to communicate each area of functionality
Developed a brand-friendly visual design framework and keyframe storyboard to help illustrate to the various teams how the communication would unfold
Created the video using Adobe Effects in full HD format, allowing us to export the video in a variety of resolutions / formats to provide maximum deployment flexibility