Retirement Loan Eraser - Animated Trade Show Presentation
Bringing life to a new financial program
PROJECT SUMMARY
Retirement Loan Eraser (RLE) is a new program designed to help address the increasing problem of 401(k) loan defaults. RLE is the first loan insurance program of its kind in the industry providing an automatic way to safeguard individual retirement accounts.
As the program is new to the marketplace, the launch strategy focused highly on retirement-industry oriented tradeshow appearances, allowing RLE to make connections with a broad segment of its prospective customer base. The firm was looking to develop a video-driven loop that could be used as the central piece of the tradeshow installation.
To this end, VisionMix was brought in to help design and develop the video animation – leveraging design assets from existing collateral materials to present a seamless and unified communications strategy.
WHAT WE DID
Working with the marketing team, we helped to edit and finalize the voice-over script that would drive the overall narrative of the communication
Leveraging the illustrative and graphic text elements core to the brand, we designed a visual design framework and keyframe storyboard for the video animation that captured the overall flow and storyline of the final communication
We then created the video using Adobe Effects in full HD format, marrying the VO element to the animation assets and music background
Once completed, we consulted with the marketing and trade show team to ensure there were no issues with playback onsite