PrimoraHealth - Promotional Video
Helping a European healthcare company find their voice in the American marketplace.
PROJECT SUMMARY
PrimoraHealth Americas is a new, personalized health ECOSYSTEM designed solely for each individual member’s unique requirements. New to the American marketplace after a successful launch in Europe, Primora offers a core bundle of health support services, with optional insurance coverages that may be customized to meet individual preferences.
As part of their American launch strategy, Primora needed to develop slick and engaging messaging and communication strategy targeted at 2 core audience segments; much needed investors and the insurance advisory network they were hoping to sell to.
VisionMix was brought in to help shape the Primora brand for the American market, and then to design and develop the underlying communications components – from presentation templates to infographics to video pieces – that would be used to approach the various audiences.
WHAT WE DID
Recast the European “mother” brand for the U.S. market – from overall design aesthetic to specific messaging tactics
Developed a presentation framework and slide design to help the Primora team members approach and sell-in the concept to investors / healthcare advisory networks
Developed slick and informative infographic leave-behinds that effectively communicated how the platform worked
Designed and developed promotional video, including the following key tasks:
Develop the strategy, shape and voice-over script that would drive the overall narrative of the communication
Design a visual framework and keyframe storyboard for the video animation that captured the overall flow and storyline of the final communication
Source stock imagery and video footage to help elevate the overall production
Create the final video, using Adobe Effects to marry the screen visuals, stock footage and VO narration